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ISBN-10 : 1414406916
ISBN-13 : 978-1414406916
Author: Cengage Learning
The sixth edition of this massive encyclopedia of management issues and concepts has been revised to include a new glossary of management terms, a comprehensive tiered index, additional cross-references, sections for further reading and plenty of graphs, charts, tables and mathematical formulas. Compiled by the editorial staff at Gale, this reference volume for students and practitioners contains 316 essays on such management topics as consumer behavior, electronic commerce, innovation, hypothesis testing, intellectual property rights, fuzzy logic, social networking, Web 2.0 and women and minorities in management. Each entry contains specific information on objective, scope, implementation and current and future usage of each management concept. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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Tags: Encyclopedia, Management, Cengage Learning, massive encyclopedia, management issues
